Yes, you read that right. Yes, I do make clothes, and yes, I’m telling you not to buy it.
If you’re not completely, utterly, obsessively in love with any of my pieces, I don’t want you to buy it.
You see, it’s not about making a sale, and it’s not about pushing you into buying something just because it looks good in a picture or because it’s “on trend.” It’s about something much deeper than that—something more personal. Fashion should be a reflection of you, not just another transaction. It should be a part of your life, your story, your energy. So if you don’t love it, please don’t buy it.
Unless you’re looking at a piece and thinking, “This is it. I need this. I will wear it 87,349,843,948 times,” then that piece of clothing belongs with you. The kind of piece that you know will elevate your confidence every single time you wear it, that makes you feel like you’re walking on air, radiating happiness as you strut through the streets. If that’s how you feel when you look at it, then it’s meant to be yours.
But if you’re not sure, if it’s just something that “caught your eye” for a moment, or if it seems like a good deal but doesn’t really make your heart skip a beat, then let it go. Don’t just buy it because it’s a fleeting impulse, or because you feel like you should. There’s no joy in buying something you don’t feel a real connection to.
A skirt, a dress, a jacket—it’s not just fabric sewn together. When you find something that you truly love, it becomes so much more than that. It becomes a part of who you are. It becomes a piece that you wear over and over again, not because you have to, but because you want to. A piece that makes you feel like your true, unique self every time you slip into it. And when you feel that way, that piece of clothing has the power to change the way you walk, the way you hold yourself, the way you experience the world.
This is something I believe deeply, not only as a designer but also as someone who is a part of the fashion industry. Too many times, we’re conditioned to buy more, consume more, chase the next thing, because that’s what the industry wants us to do. But fashion doesn’t need to be a cycle of endless consumption. It’s not about buying to keep up with trends or to fill your closet with things you’ll forget about after one wear. It should be about finding pieces that truly resonate with you and make you feel good—clothes that serve a purpose, that elevate your mood, and that help you express who you are without saying a word.
Think about it—when you love something, you take care of it. You treat it like art because, in a way, that’s exactly what it is. Fashion is art in motion. So when you find that perfect piece, you don’t just toss it aside after one wear. You respect it. You cherish it. You style it in different ways, create different looks, and wear it until it becomes part of your personal history. Every time you pull it out of your closet, you’ll remember the experiences, the memories, and the joy it brought you when you wore it.
That’s the kind of relationship you should have with the clothes you own. And as a designer, that’s the kind of relationship I want you to have with my creations. I want you to truly love them—not just for how they look, but for how they make you feel. Because fashion isn’t just about the surface; it’s about how it affects you on a deeper level. When you wear something you love, it’s not just fabric touching your skin—it’s a reflection of your confidence, your energy, your unique self. And when you buy something with that level of love, that’s when it really has the power to change your life.
So next time you’re tempted to buy something, take a moment and really ask yourself: Do I love this? Not just because it’s cute or because it looks good on the hanger, but because it truly resonates with you. Because when you buy something you really love, it’s more than just a purchase. It’s an investment in your own joy, your self-expression, and your confidence.
As a designer, my goal is to create pieces that don’t just fill your closet but enhance your life. I want my pieces to be worn again and again, creating memories, making you feel amazing, and reminding you of the best version of yourself every time you slip them on. Fashion should be art that you wear—something that connects with you, that helps you shine in a way that feels authentic and true. That’s what makes a piece worth buying.
So, next time you’re about to make a purchase, ask yourself: Will this piece make me feel like I’m stepping into my best self? Will I wear it with joy, confidence, and love? If the answer is yes, then buy it. If not, move on. Be mindful of what you bring into your life, because every item you buy is an opportunity to invest in something that will enrich your experience and help you become your most authentic self.
Buy art. Love it. Wear it with confidence. And above all, let it change your life.
Love,
Fransi